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UI (user interface) is king. Why? If software UI is not beautiful, easy, intuitive \u2013 and fun \u2013 even the most brilliant engineers and designers will fail to please their intended business or consumer end-user audience. The experts speak. Bill Newman: \u201cOver-burdened knowledge workers are tasked with doing more with less. With the economy picking up, particularly in the US market, these \u2018technocrats\u2019 demand access to necessary, complex information in easy to use, engaging means.\u201d Anders Raft: \u201cThe art of teaching kids to gamble is that there is no teaching needed. Ella Morgulis: \u201cEasy, fun, user-friendly WORK experience at work is no longer an oxymoron; it is a requirement today. The \u2018iron curtain\u2019 between work and consumer experience have fallen.\u201d Mariano Kristensen: \u201cAs far as the customer is concerned, the interface is the product.\u201d - Jef Raskin (1943-2005), human-computer interface expert at Apple, 1970s Join us for more insights on All About the UI: Technology without the gory details.