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We talk with Brendan O'Brien , Co-Founder & Chief Innovation officer Aria Systems during Mobile World Congress 2017. Brendan, an IoT and connected car monetization expert, explains how (IoT) has created an entirely new market in the automotive industry with connected car services that are driving new streams of revenue growth and transforming the industry. He explains how much of the connected-car opportunity is \u201crecurring revenue\u201d due to the way connected car services are consumed, measured and paid for. We talk about connected cars being the new big thing and Brendan explains how industrial applications for these connected vehicles could be just as profitable. Finally Brendan gives us the scoop on companies like Audi, Cadillac, Subaru, Ford and GM who are already getting on the bandwagon of leveraging innovative connected car services. Interviewed by Venetia Kyritsi for Tech Talks Central.