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\u201c99% of us aren\u2019t working in big tech. There\u2019s this impression that everybody works in big tech. There\u2019s a huge world of software development out there that almost gets forgotten about in social media."

John Crickett is the creator of \u201cCoding Challenges\u201d and a seasoned software engineer with over 30 years of experience. In this episode, John shares his diverse career path, including transitioning between individual contributor roles and management, founding his own business, and his passion for coding challenges.

John explains the benefits of building real-world applications over algorithm-based ones, emphasizing the importance of learning by doing. John also shares practical tips on time management for continuous learning and debunks the myth that most software engineers work in big tech.

We also explore the role of personal branding in today\u2019s competitive job market. John provides tips on building a personal brand and leveraging social media to stay ahead in your tech career.

Finally, John shares his perspective on the impact of AI on software engineering and how we can leverage AI in our day-to-day tasks.

Whether you\u2019re an aspiring developer or a seasoned professional, this episode provides practical advice and inspiration to help you level up in your tech career. \xa0

Listen out for:

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• Career Journey - [00:01:51]
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• John\u2019s Multiple Roles Transition - [00:03:51]
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• IC-Management Transition - [00:06:44]
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• Importance of a Vision - [00:09:39]
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• Lifestyle Business - [00:11:55]
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• Coding Challenges - [00:13:30]
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• Building Real-World Projects - [00:16:37]
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• CodingChallenges.fyi - [00:18:39]
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• Learning the Non-Functional Aspects - [00:21:17]
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• Allocating Time to Learn - [00:24:04]
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• Working for Non-Big Tech Companies - [00:27:15]
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• Relevant Skills for Non-Big Tech - [00:30:39]
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• AI Impact on Software Engineering Role - [00:34:44]
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• AI for Coding Challenges - [00:38:21]
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• Building Personal Brand - [00:39:54]
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• How to Build Personal Brand - [00:44:28]
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• 3 Tech Lead Wisdom - [00:49:25]
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John Crickett\u2019s Bio
John Crickett is a software engineer and sometimes a manager of software engineers. He has worked as both a senior individual contributor (Staff+) and a senior manager (VP Engineering, Head of Software Development).

John writes about software engineering daily on LinkedIn and Twitter. He\u2019s the founder of the popular \u201cCoding Challenges\u201d newsletter. Each week, John offers practical coding challenges to help software engineers enhance their skills through building real-world applications.

Follow John:

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• LinkedIn \u2013\xa0linkedin.com/in/johncrickett/
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• Twitter/X \u2013\xa0x.com/johncrickett
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• Coding Challenges \u2013\xa0codingchallenges.fyi
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• Developing Skills \u2013\xa0developingskills.substack.com
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Show notes & transcript: techleadjournal.dev/episodes/178.\nFollow @techleadjournal on LinkedIn, Twitter, and Instagram.\nBuy me a coffee or become a patron.