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We know that our data isn\u2019t just a reflection of what we do on the internet; it\u2019s a direct result of our thoughts, beliefs, and perspectives as unique individuals. So when we are caught in the power struggle between governments and big tech companies, how can we position ourselves to respond appropriately? Is it possible to take control of our own data?

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Alexander McCaig and Jason Rigby discuss plenty of heavy-hitting issues in this episode. Aside from the possibility of an Orwellian future, brought about by the Chinese government\u2019s efforts to surveil and assign social credits to all their citizens, they also discuss the government\u2019s attempt to control big tech companies.

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Are We Government Puppets in the Making?

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China aims to be a leader in harnessing big data. The Social Credit System, which was first conceptualized in 2014, is definitely a development that we need to keep a wary eye on. However, it\u2019s still got a long way to go. While there is a lot of information being collected, the government remains challenged to unify efforts being made across the country and centralize information.

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But once the government does get the hang of the credit system, the future looks pretty bleak. What\u2019s it like to live in a society where you are so heavily surveilled and regulated, you eventually start to change the way you think and act? It\u2019s probably going to be like slowly boiling a frog in a pot filled with water\u2014you won\u2019t know you\u2019re dead meat until it\u2019s too late.

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TARTLE campaigns for government and corporate transparency, and human rights. We believe in a world where the individual is empowered to make their own decisions, take their own actions, and hold their own data. This is not possible in a society where the government is making an effort to farm our personal information to control our words, thoughts, and actions.

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Caught in the Tug of War Between Government and Big Tech

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As individuals, we find ourselves caught in a power struggle between big tech companies and the government. One seeks to commodify us, and the other seeks to control us. It is amidst this struggle that we, more than ever, need to reclaim our data for ourselves.

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The controversial Personal Information Protection Law (PIPL) discussed by Alexander McCaig and Jason Rigby on this episode was just recently passed and enforced last November 1, 2021. While the title makes it sound like a noble act, the duo discussed how this law is the latest attempt in China\u2019s efforts to rein in the growth of its tech giants.

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Its effect on data in the country is a double-edged sword. It does stop unauthorized data trading and theft\u2014 but it also caters to the national government\u2019s vested interests. Tech companies from overseas that cannot fulfill the PIPL are in danger of being blacklisted. This bans them from processing Chinese personal data.

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In fact, the implications of operating under China\u2019s PIPL have already scared away tech companies. Yahoo shut down its last few services in the country after the law was passed, citing in a statement to BBC that their decision was because of the \u201cincreasingly challenging business and legal environment\u201d in the country. Linkedin also pulled out of China for similar reasons a month before the PIPL went live.

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Closing Thoughts: Are We Really Free?

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It\u2019s difficult to say for certain if we remain in full control of our thoughts and actions in a world where we are constantly being sent subliminal messages\u2014where we are both pawns and subjects in the power struggles of bigger entities.

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The people on the ground need platforms that function as safe spaces for them to practice taking ownership over their own data. We have become so accustomed to having other entities handle our information that the idea of profiting from our personal data seems so foreign. However, it is possible\u2014and it\u2019s a future we want to build here at TARTLE.

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TARTLE\u2019s mission is to make the answer to that issue a bit clearer and in our favor. We deserve to have the tools and skills that will help empower us and our data. It is our vision to have a world where our personal information benefits ourselves, and not big tech nor the government.

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What\u2019s your data worth? www.tartle.co

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TCAST is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

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The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

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What's your data worth?

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Find out at: https://tartle.co/

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YouTube: https://www.youtube.com/c/TARTLE

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