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Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe. The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby. What's your data worth? www.tartle.co

Believe it or not, there is often more than one department at a company that does things with computers. Even more shocking, they do different things. Unfortunately not everyone knows or appreciates that, even within the same company.\xa0

For example, as companies become more and more data driven they are looking to their data science/analytics departments for solutions. That certainly makes sense on the surface. Unfortunately, the corporate executives tend to forget that the analysts can\u2019t institute new systems on their own. Often, implementing new analytics will require outside support. Unfortunately, IT is largely a maintenance department that occasionally finds new solutions to problems. Within a major company, IT\u2019s job is largely to keep the computers working, both in the hardware and the software departments. At best, they can identify and install new software for gathering data, but they typically won\u2019t do the gathering. Conversely, the data science division might identify the software but most likely would not be handing the install. Therefore, when a business is trying to get more value from its data it can cause unintended conflict between data science and IT, usually with data science blaming lack of IT support for not being able to get enough quality data to get the job done. However, all data science needs to do first and foremost is to get data and analyze it. It doesn\u2019t much matter how they get that data. So, one great way they can do that is to sign up with TARTLE and buy their data from us. Or, more accurately, from you.

One of the great advantages is that we offer access to source data in real time. We can connect you with our members willing to sell access to their medical data. This is not only past data, but current since it is possible to get connected to various health tracking apps as well as IOT devices like Fitbits. If there is a need for more specific data about behaviors you can simply ask our members directly. Since they are all here with the goal of being able to get rewarded for sharing their information the engagement rate is going to be a lot higher than a blanket survey sent out to the general public.\xa0

This is all in stark contrast to the way data analysts typically get their info. They usually get it from third party aggregators or from social media companies that sell it in large blocks. There is little opportunity for buyers to customize what they are getting, meaning they have to spend a lot of time and money sifting through data that is probably irrelevant. It\u2019s also old. Data acquired through second, third, or even fourth parties is likely to be weeks or even months old, meaning that you are trying to make solid business decisions based on old information. In essence, you\u2019re guessing. Yes, it\u2019s an educated guess, but a guess nonetheless. Real time data allows for much more accurate projections as it minimizes the time between observed behavior and the response to it, whether that be a new product, marketing plan, or company policy.\xa0

Another benefit of working directly with TARTLE\u2019s users is that you only pay for the data you need when you need it. We\u2019ve already touched on the fact that through current means of data collection, you will likely spend a lot of time sifting data you don\u2019t need. You might also have to spend money to get it in regular batches, usually coming at times when it isn\u2019t needed. With TARTLE you can customize the type of data you need, how much, and when, which in the end will save time and money.

If you\u2019re working in a data science department, you can sign up as a buyer at TARTLE.co today and get started. We\u2019ll get you connected with members eager to help you develop better solutions for your business. www.tartle.co\xa0

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