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Gold has been the standard for monetary value for millennia. Ever since humanity realized it likes shiny rocks (relax, I know it\u2019s a metal) gold has been highly desired and sought after. More than a few people have been killed because they had it and someone else wanted it. In one of the more distressing attempts to get out of the Great Depression FDR actually ordered the confiscation of privately held gold, sending agents to people\u2019s homes and offering them the \u2018fair compensation\u2019 of fiat currency.\xa0

Interestingly, it doesn\u2019t even change value much. An ounce of gold today can buy pretty much what an ounce of gold could buy fifty years ago. However, it has a much larger dollar value attached. What that tells you is that one green piece of paper is worth a whole lot less than it was fifty years ago.\xa0

There are of course things more valuable than gold. Platinum is a precious metal that is rarer and more valuable as a rule. Bitcoin is argued by many to be more valuable than gold, at least in the modern age. Should we ever get the EMP apocalypse that would probably change. However, there is one thing that is definitely worth more than all of those, and arguably has always been, and that would be data. Good old-fashioned information, the currency of kings, robber-barons, politicians, and tech lords around the world.\xa0

A piece of information can alter the fate of empires, or make the difference between a massive profit or going out of business. That\u2019s why today businesses and governments spend billions, if not trillions collectively to gather as much information on you and me as they possibly can. That\u2019s why there are so many apps that want permissions to every bit of info on your phone, or there is so much info tied up in a simple digital photo. It\u2019s also why there are cameras everywhere. Sure, at the beginning they were probably put in strictly with the idea of improving security and catching criminals. Then it became about tracking traffic, both foot and car. But there is a mission creep. The local government or the particular business you are in can now use those cameras to track your movements, who you talk to, what kind of clothing you like to wear and when.\xa0

What one might consider to be particularly galling is the fact that not only is all the data gathered without your actual consent, it\u2019s done often without your knowledge and then it is kept from you. Even better, the means of acquiring information are kept from you. Not so much the knowledge of the means (though in some cases that is true) but the means themselves. After all, you can\u2019t exactly get a hold of those street cameras for your own purposes.\xa0

Then of course, there are the satellites. Oh yeah, if you don\u2019t like location data and street cameras, you will absolutely hate satellites. Those things can seriously read your license plate from space. They have far more resolution than you can get from Google Earth where the average person is limited to what you can see from around 150ft. Just imagine how much data the government, and the mega-corps that can afford to pay the fees to access the higher resolutions can get from those.\xa0

Not that I want my neighbor having access to that information either. What I would like is not having companies and my government spying on me, even for the \u2018common good\u2019. That\u2019s why TARTLE is so important. We are at the forefront of a movement to regain control of our data. That starts with people signing up and protecting their data with us and deciding whether or not you share it on your terms. But that, as they say, is just the beginning.\xa0

What\u2019s your data worth? www.tartle.co

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Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

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The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

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What's your data worth?

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Find out at: https://tartle.co/

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YouTube: https://www.youtube.com/c/TARTLE

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