Published: Oct. 20, 2023, 11 a.m.
On this week\u2019s Talking Michigan Transportation podcast, Shane Peck, communications and public involvement director and vice president at WSP, talks about a major study he co-authored examining the most effective way to explain the benefits of transportation.
The research identified and tested a broad range of evidence-based themes and presented five key themes:
- \u201cTransportation that works for everyone improves all our lives.\u201d (Equity)
- "More reliable transportation makes your commute less stressful.\u201d (Easier Commutes)\xa0
- \u201cImproving transportation means you can get where you need to go - quickly and easily.\u201d (Mobility)
- \u201cTime spent sitting in traffic is time away from the important things in life.\u201d (Time)
- \u201cInvesting in transportation creates more jobs in your community.\u201d (Jobs)
Peck talks about how transportation agencies can capitalize on the research to better explain what they do.\xa0