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When making purchases both large and small, today\u2019s American consumer is looking beyond product price and quality. They\u2019re also taking into account what a brand says, what it does and what it stands for, and ultimately buying from companies that have a strong purpose that aligns with their personal values and beliefs. Accenture Strategy\u2019s latest Global Consumer Pulse Research surveyed nearly 8,000 American consumers to gauge their expectations of brands and companies today. My guest is senior managing director at Accenture Strategy, Bill Theofilou.