S2E3 - New Masculinities and the Old Marketplace

Published: Dec. 10, 2021, 12:42 p.m.

In this episode, we are joined in the studio by our students Anne-Mette Buch Hansen (master\u2019s in international business and marketing) and Mike Gotfredsen (bachelor\u2019s in market and management anthropology).

Anne-Mette talks about her thesis research into mens\u2019 clothing and make-up consumption that are deemed \u201cgender-transgressive\u201d.
Mike, who was an interlocutor in Anne-Mette's study, shares his own experiences and keen observations .

Together we discuss the changing and ever-diversifying understandings and practices of masculinity in a world where especially young people are challenging gender norms and categories, even while the marketplace and the \u201cmainstream\u201d are quite often lagging behind.