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#278 No mundo figital, jornada e o que conta
Canais online n\xe3o disputam com os canais f\xedsicos. Eles se complementam. O importante \xe9 entender a jornada do consumidor. Artigo na Forbes sobre o f\xedgital: https://www.forbes.com/sites/gregpetro/2021/08/06/the-phygital-world-reinventing-the-in-store-experience-digitally/?sh=78a6a5e43863. Apresenta\xe7\xe3o: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produ\xe7\xe3o: Tracto (https://tracto.com.br/).