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#254 A conversao do gratuito em pagantes
Sites especializados em marketing falam de taxa de convers\xe3o de trials (gratuitos) para assinantes (pagos) de 5% a 10%. Mas um case mostra que nem sempre \xe9 assim. A famosa empresa de CRM Zoho tem convers\xe3o de 1,5% \u2014 e isso \xe9 suficiente. Basta saber o que fazer com esse n\xfamero. Featuring: Jonathan Melo, diretor de marketing da Zoho (https://www.linkedin.com/in/jonathan-melo-3292aa6b). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/3wG44WlIGkSphwEGVQBThY. Taxa m\xe9dia de convers\xe3o de trial para pagante: https://meetime.com.br/blog/vendas/saas-trial/ e https://blog.vindi.com.br/metricas-saas/.