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#247 Mulheres no marketing: elas precisam acreditar em si mesmas
Estat\xedsticas de livros e do Minist\xe9rio da Economia mostram que as mulheres alcan\xe7am cargos de ger\xeancia ou dire\xe7\xe3o em propor\xe7\xe3o inferior \xe0 dos homens. Isso acontece no marketing, inclusive. Mas o que elas podem fazer para mudar essa estat\xedstica? Segundo a autora de livro e gerente da Rodobens Rafaela Passos, um bom ponto de partida \xe9 a mulher acreditar em si para enfrentar ambientes machistas. Featuring: Rafaela Passos, digital transformation manager da Rodobens (https://www.linkedin.com/in/rafaelamarketing). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/3hLqdkZ222H0wMPtPwGcTc?si=8zD_P0j7QBSPY0qqVNb08w. Livro Mulheres do Marketing: https://www.amazon.com.br/Mulheres-Marketing-Conseguiram-Maiores-Empresas/dp/8554740394/.