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#233 Comunidade de marca e via de mao dupla
Para gerenciar comunidade, precisa ter o esp\xedrito de grupo. \xc9 deixar o grupo falar e ficar \xe0 vontade. Portanto, a barreira talvez esteja na mentalidade do pr\xf3prio time de marketing, que tem muitas vezes uma cultura mais de mon\xf3logo do que de di\xe1logo. Featuring: Madu Ramos, head de marketing e comunica\xe7\xe3o da Atta (https://www.linkedin.com/in/maria-eduardasr). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/5aHN4BuO5ccGi1sTdCf1n4. Site do evento Content Marketing World: https://www.contentmarketingworld.com/.