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#231 Mudar e bom, mas tem um preco
Quando voc\xea for promover uma mudan\xe7a no seu software, servi\xe7o ou qualquer outra coisa, prepare-se para a resist\xeancia do p\xfablico. Mas tenha tamb\xe9m em mente que a resist\xeancia quase nunca \xe9 t\xe9cnica. Ela costuma ser apenas um medo natural e humano. Featuring: Thiago Martins, cofundador, co-CEO e CMO da neoCompany (https://www.linkedin.com/in/thiago-martins-a597191a5). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/6eyW78311Ioyhrchs3HRMl. Mat\xe9ria na Exame sobre mudan\xe7as: https://exame.com/blog/gestao-fora-da-caixa/voce-resiste-a-mudanca/.