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#230 A comunicacao da mudanca do logo do MercadoLivre
O MercadoLivre virou um case de sucesso na mudan\xe7a do logo, saindo o aperto de m\xe3os e entrando o toque de cotovelo no in\xedcio da pandemia. Para funcionar, precisava ter agilidade e mostrar que a mensagem era verdadeira. Nessas horas, alinhamento entre \xe1reas de marketing, comunica\xe7\xe3o, comercial e outras precisa ser total. Featuring: Priscilla Ferreira Naglieri, gerente s\xeanior de comunica\xe7\xe3o do MercadoLivre (https://www.linkedin.com/in/priscilla-ferreira-naglieri/). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/6mI08I0MWwoirp1J9MwM5C?si=D6HCg_ICRlWQJqg2yzylQA. Mat\xe9ria do Meio & Mensagem sobre a mudan\xe7a do logo: https://www.meioemensagem.com.br/home/marketing/2020/03/17/em-tempos-de-pandemia-mercado-livre-solta-as-maos-e-muda-logo.html.