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#229 Mapeando o cliente com empatia no B2B
Para entender o cliente, voc\xea precisa se colocar no lugar dele e, assim, mapear de verdade as necessidades dele. O nome pode estar desgastado, mas n\xe3o perdeu o sentido: isso \xe9 a empatia aplicada aos neg\xf3cios. Featuring: Renato Mott, head de marketing da Stefanini (https://www.linkedin.com/in/renatomott/). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/0gPl6ans56r4JEOWqBVfJ6?si=GmkDqD7tS-CbTxrIKBf20g. Post no portal Administradores sobre empatia: https://administradores.com.br/artigos/a-importancia-da-empatia-nos-negocios.