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#228 Como a Saraiva Educacao desenvolve suas personas
A Saraiva Educa\xe7\xe3o usa diferentes tipos de estudos para compor a buyer persona de seus clientes. Isso deixa uma li\xe7\xe3o: personas n\xe3o s\xe3o a cria\xe7\xe3o divertida de um personagem a partir de um brainstorming, mas o resultado de uma investiga\xe7\xe3o do comportamento do p\xfablico. Featuring: Ana Fl\xe1via Mourawad, gerente de marketing da Saraiva Educa\xe7\xe3o (https://www.linkedin.com/in/anaflaviamourawad/). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/24fbRT9cRDX39965tEtWM2?si=-1ghXaKzRw-IvR4m9Iw00g. Interaction Design Foundation: https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them.