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#220 O simplismo do lead score
Lead score \xe9 aquele sistema que gera pontua\xe7\xe3o autom\xe1tica para leads \xe0 medida que eles interagem com o seu conte\xfado. O problema \xe9 que aferir o est\xe1gio dos leads dessa forma pode ser uma simplifica\xe7\xe3o um tanto perigosa.Featuring: Fl\xe1vio Ribeiro, CMO da Hiper (https://www.linkedin.com/in/flarib). Ou\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/5RZYiOrd0D1C7PJeHx8imc?si=whvM51JXRP2CYfkj4cyKqw. Post do Lift AI: https://www.lift-ai.com/blog/predictive-lead-scoring-pros-and-cons.