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#216 Personalizacao em massa para o bem ou para o mal
b'Personaliza\\xe7\\xe3o em massa n\\xe3o \\xe9 um conceito novo. J\\xe1 existia quase duas d\\xe9cadas atr\\xe1s no ambiente online. Agora, por\\xe9m, est\\xe1 mais sofisticado. Voc\\xea v\\xea empresas usando para invadir a privacidade, mas v\\xea iniciativas legais tamb\\xe9m.Featuring: Gustavo Minatel, gerente de marketing digital s\\xeanior da Hotel Direto (https://www.linkedin.com/in/gustavominatel). Ou\\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/5Ey62xQ788iBIboyMw0tPQ?si=vc074si4RriE0dvzTtvv0Q. Artigo da Springer sobre personaliza\\xe7\\xe3o em massa: https://link.springer.com/article/10.1007/s10844-017-0465-4.'