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#206 Por que construcao de marca tem menos a ver com publicidade e mais a ver com experiencia
No passado, construir marca j\xe1 foi uma quest\xe3o de repetir uma mensagem publicit\xe1ria repetidas vezes na m\xeddia. Hoje, \xe9 gerar uma experi\xeancia positiva para o cliente, como faz a Netflix, por exemplo. Com Michel Lent (CMO do Banco Modal). Post na Tracto: https://www.tracto.com.br/construcao-de-marca/. Papo completo com o Michel Lent no Podcast-se: https://open.spotify.com/episode/7Dsnu2y6cJVzN4scL82eX4.