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#159 Content Marketing World 2019: proposito de webinars
Qual deve ser o objetivo de uma empresa ao fazer webinar? Se voce\u0302 responder que e\u0301 obter cadastros, a resposta e\u0301 pe\u0301ssima. Se disser que e\u0301 entregar bom conteu\u0301do, a resposta ja\u0301 e\u0301 melhor. Mas engajamento, esta sim, e\u0301 a melhor resposta para a pergunta. Foi o que pregou Mark Bornstein, VP de content marketing da ON24.