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#092 Conexao com o publico
As empresas fazem conte\xfado apenas por fazer, e isso est\xe1 errado. O bom conte\xfado \xe9 feito com amor e qualidade. Lego, Red Bull e John Deere s\xe3o bons exemplos disso. Elas poderiam responder 'sim' \xe0 provoca\xe7\xe3o de Jay Baer: voc\xea est\xe1 fazendo conte\xfado ou est\xe1 fazendo a diferen\xe7a?