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Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.In this episode you will learn:\u2022 What is performance marketing? [3:29]\u2022 How can advertisers take advantage of these tactics? [13:04]\u2022 The importance of quality data in performance marketing [20:19]\u2022 Human value performance marketing [25:30]\u2022 How does Croud optimize? [29:05]\u2022 What are the best KPIs in this industry? [34:02]\u2022 Roles available at Croud now [39:11]\u2022 Typical tools at Croud [42:43]\u2022 What clients work best for Croud? [48:56]Additional materials: www.superdatascience.com/481