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How does one use marketing analytics to drive business success? Avinash Kaushik, Chief Strategy Officer at Croud and former Sr. Director of Global Strategic Analytics at Google joins Jon Krohn live for an exciting episode that covers the transformative power of AI, his 'four clusters of intent' framework and the value of hands-on data tools.\n\nThis episode is brought to you by Pathway, the reactive data processing framework, by Posit, the open-source data science company, and by Anaconda, the world's most popular Python distribution. Interested in sponsoring a SuperDataScience Podcast episode? Visit JonKrohn.com/podcast for sponsorship information.\n\nIn this episode you will learn:\n\u2022 What is a chief strategy officer? [3:55]\n\u2022 Brand vs performance analytics [7:23]\n\u2022 Incrementality-centric marketing [32:53]\n\u2022 Avinash's time at Google [37:54]\n\u2022 How to maintain human-touch with AI [48:58]\n\u2022 Four clusters of intent framework [1:11:28]\n\u2022 Avinash's most significant career challenges [1:17:18]\n\nAdditional materials: www.superdatascience.com/677