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Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.\n\nIn this episode you will learn:\n\nWhat is performance marketing? [3:29]\n\nHow can advertisers take advantage of these tactics? [13:04]\n\nThe importance of quality data in performance marketing [20:19]\n\nHuman value performance marketing [25:30]\n\nHow does Croud optimize? [29:05]\n\nWhat are the best KPIs in this industry? [34:02]\n\nRoles available at Croud now [39:11]\n\nTypical tools at Croud [42:43]\n\nWhat clients work best for Croud? [48:56]\n\n\nAdditional materials: www.superdatascience.com/481