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Mission #41

On Board: Brian Traichel
Mission: Linkedin Money Making Secrets

This week, you\u2019ll have the pleasure and privilege of hearing some great LinkedIn advice and insight from a true expert, Brian Traichel. Brian discovered LinkedIn by chance in 2004, and since then has been putting it to great use to form connections and grow his business.

As he shares his best-kept secrets about LinkedIn, Brian reveals that the key is in forming meaningful connections. And it\u2019s no wonder he has this sort of perspective, when he\u2019s worked with greats including Brian Tracy, Michael Gerber, Tony Robbins, and Barbara De Angelis. His sales strategies are based on real connections and providing value, and in this episode, he walks listeners through exactly how to form these meaningful, authentic business relationships.

Connect With Brian:

Brian Traichel on LinkedIn
BrianTraichel on Facebook

• [04:28] - Brian starts things off by telling us a bit about himself, his career history, and how he discovered LinkedIn.
• [06:14] - Why is LinkedIn so powerful? Brian talks about the value of LinkedIn\u2019s nature as a business site.
• [08:35] - Your LinkedIn profile may be the first thing people see about you online, so it needs to have the equivalent of \u201ccurb appeal,\u201d Brian tells us.
• [10:02] - Brian talks about what kind of profile picture you need on your LinkedIn profile.
• [10:34] - In your description, you only have a few sections to capture someone\u2019s attention. Brian lists what should be in your summary section. He goes on to talk about the 22 sections of a full LinkedIn profile, and explains what belongs in the \u201ceducation\u201d section.
• [13:45] - One of the roles of your LinkedIn profile is to answer questions people have about you and your skills and abilities.
• [14:53] - Brian reveals that he actually uses the free version of LinkedIn, not the premium version. He then goes on to estimate that 80% of his business has come through LinkedIn.
• [16:18] - Once you have your picture and profile filled out on LinkedIn, what do you do next? Brian\u2019s suggestions: share your Facebook updates there as well, and join LinkedIn groups. He also describes the power of LinkedIn groups, and how they make it possible to reach thousands of people in minutes.
• [18:16] - Brian talks about the etiquette of connecting with people. For him, it\u2019s all about personal connections.
• [19:55] - Brian shares his script for what to say when you call people from LinkedIn. His first example is of a client calling a provider, and the second is of a provider calling a potential client. In both examples, his emphasis is on making a human connection, not talking business. Once the connection is made, he suggests drip marketing.
• [22:59] - We learn more about drip marketing through LinkedIn. What Brian does is endorse each connection for a skill every week, so that his name will come to mind when that person needs someone who provides his services.
• [25:15] - Brian suggests investing at least 30 minutes a day in LinkedIn. He explains why.
• [26:04] - What do you do if you aren\u2019t connected to someone and haven\u2019t spoken with them, but want to connect with or talk to them? How is the answer different if the person isn\u2019t in your industry?
• [27:33] - Brian talks about whether to accept everyone who sends you a request on LinkedIn. He accepts anyone who has at least 50 connections, a picture, and a summary.
• [28:36] - How many people does Brian connect with a day? How does he keep track of them? He suggests using LinkedIn\u2019s tagging feature rather than Excel or another tracking system.
• [29:14] - We hear more of Brian\u2019s thoughts on groups. He especially recommends starting your own LinkedIn group.
• [31:29] - Brian explains what LinkedIn Pulse is. He says it\u2019s basically your LinkedIn feed.
• [32:03] - LinkedIn is better than Facebook for Brian\u2019s purposes, and he tells us why.
• [32:27] - Brian gives his little-known secrets, including instructions on how to view people\u2019s profiles invisibly and how to change how to see who can view your connections.
• [34:28] - The #1 thing you should never do on LinkedIn is sell to someone after they accept your LinkedIn invitation.
• [35:05] - Brian talks about best practices for LinkedIn groups.
• [37:18] - What are Brian\u2019s three tips to living a stellar life? 1. Be your own guru (meaning you should follow your gut). He gives an example of how he did this. 2: Become a minimalist and declutter. 3: Exercise the law of non-attachment. He and Orion go on to discuss the value of non-attachment.

Before you go out to try to make new business connections, go through your current network. You\u2019ll likely find people who you didn\u2019t realize you were already connected to.

Upload a headshot to your LinkedIn profile. Your attire should be business casual. While a professional picture is great, a good iPhone picture is far better than nothing.

Rewrite your LinkedIn summary to address the following topics: who you are, what you do, what problem you solve, and how you do it.

Brian Traichel on LinkedIn
BrianTraichel on Facebook
LinkedIn
Brian Tracy
Michael Gerber
Tony Robbins
Barbara De Angelis
Drip marketing
The Life-Changing Magic of Tidying Up