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In this episode, Scott and Robert discuss what to do around the holiday season in preparation for the coming year. Key areas we cover are:

• Going into your industry that you’re selling to and see what are these kind of mini-publications.

• Using the holidays to map out a blog post series for yourself.

• Looking at conference planning for the coming year, getting in touch with conference organizers and getting everything ready for the conference.

• Strategies you can use to make money, and going back and doing some analysis of your pipeline. 

• Having everyone on board on where the company needs to be, and using a weekly email template.

We hope you enjoy the podcast and would greatly appreciate feedback! Any suggestions on future topics you would like to hear covered and/or podcast guests you’d like to hear would be great! Enjoy!

Podcast Notes

01:16 – Look for media contacts.

08:43 – Use this time of the year to map out a 5 or 10 blog post series for yourself.

15:04 – Looking at the conference planning for 2016.

17:33 – How to go about strategically getting everything ready for the conferences.

21:14 – Get in touch with the conference organizers.

23:16 – Going back to your current customers.

25:43 – Three strategies you can use to make money.

26:45 – Going back and doing some analysis of your pipeline.

28:08 – Who are you selling to?

29:26 – The “WHY?”

29:50 – The “HOW?”

32:00 – Using an email template and having everyone on board on where the company needs to go.

Resources mentioned or related to this podcast

• The Reverse Review, a monthly publication for reverse mortgage professionals that covers issues affecting the industry.

• Wall Street Journal, online coverage of breaking news and current headlines from the US and around the world.

• Forbes, Business news and financial news.

• DSNews, Service Industry News website.

• HousingWire, U.S. Housing Finance News.

• HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

• UpWork, the world's largest online workplace where savvy businesses and professional freelancers go to work.

• Saastr, Blog by Jason Lemkin.

• Price Intelligently, provides SaaS pricing strategy expertise through our unique combination of data and industry experience.

• Weekly Team Update Email, by David Cummings.