Podcasts Other Startup Selling: Talking Sales with Scott Sambucci Ep. 46: Pattern Interrupts, Personas vs Titles and Warm Calls: An Interview with SDRemote Co-Founder Niko Hughes

Ep. 46: Pattern Interrupts, Personas vs Titles and Warm Calls: An Interview with SDRemote Co-Founder Niko Hughes

Published: July 17, 2018, 3 p.m.

In today’s episode of the Startup Selling Show we have Niko Hughes. Niko is the Co-Founder and COO of SDRemote.

SDRemote is an outsourcing & consulting company focused on helping early stage startups (Pre Seed - Series A) achieve market validation, logo acquisition and build the revenue stream they need to receive additional funding or reach profitability.

Prior to starting SDRemote, Niko spent the last 5 years working in sales and marketing with a number of different startups. Niko, along with his brother Anthony Hughes, decided to start SDRemote because they saw that early stage companies had a need to ramp up sales, but lacked the know-how.

Throughout the course of the conversation  Niko and I talked about sales process management. We specifically focused on the top of the funnel.

Some of the specific topics we covered are:

  • Biggest mistakes companies make when kicking off their sales work.
  • Personas VS Target Buyers.
  • How to test a market.
  • Laser focus selling.
  • Length of the buying process.
  • Cold Calling best practices.
  • Warm Calling.
  • How to qualify inbound leads.

Tools mentioned

Books Mentioned:

How to get in touch with Niko:

Get a FREE copy of my book: “Startup Selling: How To Sell If You Really, Really Have To And Don’t Know How.”