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On this earth we are trying to be happy artificially and are therefore frustrated. Once we are situated in K\u1e5b\u1e63\u1e47a consciousness we will revive our original position and become simply joyful. Since our actual nature is \u0101nandamaya, blissful, we are always searching for happiness. In the cities we are inundated with advertisements. Restaurants, bars, nightclubs, and dance halls are always announcing, \u201cCome on, here is \u0101nanda. Here is pleasure.\u201d That is because everyone is searching for \u0101nanda, pleasure. Our society for K\u1e5b\u1e63\u1e47a consciousness is also announcing, \u201cHere is \u0101nanda,\u201d but our standard of pleasure is very different. In any case, the goal \u2013 pleasure \u2013 is the same.\n\nMost people are hunting for pleasure on the gross material platform. The more advanced search for pleasure in speculation, philosophy, poetry, or art. The bhakti-yog\u012b, however, searches for pleasure on the transcendental platform, and that is his only business. Why are people working so hard all day? They are thinking, \u201cTonight I shall enjoy. Tonight I will associate with this girl or with my wife.\u201d Thus people are going to so much trouble to acquire a little pleasure. Pleasure is the ultimate goal, but unfortunately, under illusion, people do not know where real pleasure is to be found. Real pleasure exists eternally in the transcendental form of K\u1e5b\u1e63\u1e47a. | read with us: biglink.to/pathofperfection & check out our website for the catalogue of all the books we\u2019ve read so far www.sravanamdiaries.com