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After a quick revisit to the History Channel’s sidestepping, the gang dives into pseudo-experiments. We see them almost every day, often aimed at making a social point or sometimes carefully contrived in order to sell us something. From the Pepsi Challenge to the Dove ad to reality TV, we pull up some examples to help familiarize you with the lure of these demonstrations. The results always seem to speak for themselves--but it’s never quite so simple.