BROADCASTS.com

At their meeting earlier this week, City Council approved the final reading of an ordinance allowing limited use of LED digital for city businesses and institutions. Under the new rules, only "monument" signs no taller than 6 ft. would be allowed to contain digital signage, and no more than 30 percent of a sign could feature lighted digital messaging. Other requirements include: \u2022 Messages must remain static for 15 seconds \u2022 Signs which incorporate electronic message boards must have an element of landscaping at the base of the sign included as part of the sign permit package and installation; \u2022 The sign may not display messages from 10 p.m. to 6 a.m. \u2022 An electronic message board sign illumination shall not exceed 0.3 foot-candles over ambient lighting condition \u2022 In order to minimize light trespass on abutting and nearby residential property, illumination measured at the nearest residential structure or rear yard setback line shall not exceed the moon\u2019s potential ambient illumination of 0.1 foot-candle;\xa0 \u2022 The leading edge of the sign shall be a minimum of 100\u2019 from any single-family residential property line What does all that mean? How did City staff go about crafting the ordinance? Are we going to be inundated with calls from residents complaining that the church next door has a sign blasting light from a thousand suns into their bedroom windows (probably not)? Check out this week's Podcast with City Senior Planner, Natalia Rosario to find out.