Podcasts Culture Sounds Like Portraits Martin Andersson, creative Director at Theory: what fashion shares with arts

Martin Andersson, creative Director at Theory: what fashion shares with arts

Published: Oct. 18, 2019, 10 p.m.

Martin\u2019s job is about creating the menswear collections at Theory. \xa0\xa0
Interestingly, the trigger element for him is\xa0an emotion. An emotion that gives the mood for the next season.\xa0
But how to translate an emotion into a collection? \xa0

This is when art comes in.

Martin goes to galleries and museums\xa0to look at great art works.\xa0Contemporary or not. He needs to be inspired. For example, Soulages and Rothko were central to his menswear collection last year.\xa0After experiencing art, the making process of a new collection is launched,
with a lot of sketches, prototypes, and conversations within his creative teams.\xa0

It\u2019s time to listen to him. \xa0