BROADCASTS.com

Lynette VanBeber works in advertising for a broadcast TV station and helps businesses succeed

through the development of marketing plans and the implementation of strategies using a variety

of advertising media.

She\u2019s worked with almost all forms of mass media and has watched consumer behavior and

media consumption change throughout her career; however, the pandemic significantly impacted

the media landscape. With the focus shifting from mass to more individualized consumption, the

methods to help businesses succeed is in a transition.

Lynette is a graduate of Baylor University with a BBA in Marketing and Management and a

Master of Science degree in Marketing from the University of Colorado.

A Colorado native and currently living in Central Texas, she has two awesome kids, is active in

local philanthropy, and spends as much of her spare time as she can outdoors.

\xa0