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Welcome to the Software Process and Measurement Cast 97!\nSoftware Process and Measurement Cast features an essay on time-to-market which is an excerpt from a new writing project I am calling The Metrics Minute.\xa0 You will see more essays from this project in the future and a call to action.\nThe first few lines . . .\nTime-to-market (TTM) is a measure of the calendar duration of a project.\xa0 Calendar time\xa0 is the granddaddy of all measures of project performance.\xa0 The popularity of the measure is driven by its ease of calculation as by definition all projects have a start date and every day that goes by adds one to day to the duration of the project and brings you one day closer to both the predicted and eventual end of the project. Time to market because it's simplicity has a great deal of allure however because of it simplicity it has very little explanatory power. Calendar time is a metric that everyone can understand in theory however how long is too long or why one project takes longer than another can only be answered by making a comparison to something else.\nCitrix GoToAssist Express is sponsoring SPaMCAST Solve technical issues faster with GoToAssist Express. \nMastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing has hit the bookshelves!\xa0 According to Robert C. Anderson, Director, Process Development and Quality Assurance, Computer Aid, Inc, "Mastering Software Project Management is a masterpiece of clarity, organization and depth of practical knowledge." If you a project manager or know project managers buy yourself a copy and a second to lend co-workers!\n\nContact information for the Software Process and Measurement CastEmail:\xa0 Voicemail:\xa0 +1-206-888-6111Website: Twitter: Facebook:\xa0 \nConferences and Speaking Engagements in 2010 (To Date)ISMA Cinco in Sao Paulo September 13-15.\xa0 I will be one of the featured speakers.\xa0 The title of the presentation is Function Points:\xa0 Past, Present and Future.\xa0 The website to get more information is \xa0 I hope to see you there!\nNext!SPaMCAST 98 will return to the SEMAT Troika with my interview with Richard Soley on his perspective of the Software Engineering Method and Theory (SEMAT).\xa0 I think Richard wraps up the three SEMAT interviews materfully.