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The Software Process and Measurement Cast 387 includes three features.\xa0 The first is our essay on storytelling.\xa0 Storytelling is a tool\xa0that is useful in many scenarios, for\xa0, to help people frame their thoughts and for gathering information. A story provides both a deeper and more nuanced connection with information than most lists of PowerPoint bullets or even structured requirements documents.\xa0The essay provides an excellent supplement to our interview with Jason Little ().\nThe second feature this week is Steve Tendon discussing Chapter 9 of\xa0Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach and Its Application to Scrum and Kanban\xa0published J Ross. Chapter 9 is titled \u201cCritical Roles, Leadership and More\u201d.\xa0 We discuss why leadership roles are important to achieve hyper-productive performance. Sometimes in Agile and other approaches, it is easy to overlook the role of leaders outside of the team.\nRemember Steve has a great offer for SPaMCAST listeners. Check `out\xa0 \xa0for a way to get\xa0Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach, and Its Application to Scrum and Kanban\xa0at 40% off the list price.\nAnchoring the cast this week is a visit to the QA Corner.\xa0 Jeremy Berriault discusses whether a career and the path your career might take in testing is an individual or a team sport.\xa0 Jeremy dispenses useful advice even if you are not involved in testing.\nRe-Read Saturday News\nThis week we are back with Chapter 14 of by Douglas W. Hubbard on the .\xa0 is titled A Universal Measurement Method.\xa0 In this chapter, Hubbard provides the readers with a process for applying Applied Information Economics.\nWe will read\xa0by\xa0Olav Maassen\xa0and\xa0Chris Matts for our next Re-Read.\xa0 Buy your copy today and start reading (use the link to support the podcast).\xa0In the meantime, vote in our poll for the next book. \xa0As in past polls please vote twice\xa0or suggest a write-in candidate in the comments.\xa0\xa0We will run the poll for two more weeks.\nUpcoming Events\nI will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd.\xa0 I will be teaching a full day class on on April 18 and presenting on Wednesday, April 20th.\xa0 !\nI will be speaking at the CMMI Institute\u2019s Capability Counts 2016 Conference in Annapolis, Maryland May 10th and 11th. \nNext SPaMCAST\nThe next Software Process and Measurement Cast will feature our interview with Dr. Mark Bojeun.\xa0 Dr. Bojeun returns to the podcast to discuss how a PMO can be a strategic tool for an\xa0organization.\xa0 If a PMO is merely a control point or an administrative function, their value and longevity are at risk.\xa0 Mark suggests that there is a better way.\nShameless Ad for my book!\n co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \u201cThis book will prove that software projects should not be a tedious process, for you or your team.\u201d Support SPaMCAST by buying the book nglish and Chinese.