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The Software Process and Measurement our essay on Mind Mapping. I view Mind Mapping as a great technique to stimulate creative thinking and organize ideas. Mind Mapping is one of my favorite tools.\xa0 Note:\xa0 this essay has a lot of visual examples, while there they are explained in the reading of the essay, I have also included them in a separate document for reference.\xa0\nWe also feature Steve Tendon\u2019s column discussing the TameFlow methodology and Chapter 4 of his great book,\xa0.\xa0 Steve and I discussed the impact of management\u2019s profound understanding of knowledge work and that understandings impact on the delivery of value.\nAnchoring the cast will be Gene Hughson, returning with an entry from his\xa0\xa0blog.\xa0 This week Gene discusses the ideas in his entry, \u201cWho Needs Architects?\u201d\xa0\nCall to Action!\nFor the remainder of August and September let\u2019s try something a little different.\xa0 Forget about iTunes reviews and tell a friend or a coworker about the Software Process and Measurement Cast. Let\u2019s use word of mouth will help grow the audience for the podcast.\xa0 After all the SPaMCAST provides you with value, why keep it yourself?!\nRe-Read Saturday News\nRemember that the Re-Read Saturday of\xa0\xa0is in full swing.\xa0 This week we tackle the essay titled \u201cCalling The Shot\u201d!\xa0 Check out the new installment at\xa0.\nUpcoming Events\nSoftware Quality and Test Management\xa0September 13 \u2013 18, 2015San Diego, California\nI will be speaking on the impact of cognitive biases on teams. \xa0Let me know if you are attending! If you are still deciding on attending let me know because I have a discount code.\n\xa0\nAgile Development Conference EastNovember 8-13, 2015Orlando, Florida\nI will be speaking on November 12th on the topic of Agile Risk. Let me know if you are going and we will have a SPaMCAST Meetup.\nNext SPaMCAST\nThe next Software Process and Measurement feature our interview with Julia Wester.\xa0 Julia is an Improvement Coach at LeanKit and writes the Every Kanban Blog.\xa0 Julia and I had wide ranging conversation that included both process improvement and the role of management in Agile. Julia\u2019s [WHAT?] is that management can play a constructive role in helping Agile teams deliver the most value.\nShameless Ad for my book!\n\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \u201cThis book will prove that software projects should not be a tedious process, neither for you or your team.\u201d Support SPaMCAST by buying the book\xa0nglish and Chinese.