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to the Software Process and Measurement Cast on\xa0\nThe Software Process and Measurement Cast our essay on product owners.\xa0 The role of the product owner is one of the hardest to implement when embracing Agile. However how the role of the product owner is implemented is often a clear determinant of success with Agile.\xa0 The ideas in our essay can help you get it right.\nWe will also have a new column from the\xa0Software Sensei, Kim Pries. In this installment Kim discusses the fact that are numerous ways go get something done when writing code.\xa0 Some are the right way and some are wrong way. For example, are you willing to sacrifice clarity for cool or fast?\nWe also continue with Jo Ann Sweeney\u2019s column\xa0Explaining Communication. In this installment Jo Ann addresses why knowing who your audiences and stakeholders are will help make your communication more efficient and effective! Visit Jo Ann\u2019s website at http://www.sweeneycomms.com and let her know what you think of her new column.\nNext\nIn the next Software Process and Measurement Cast we will feature our Interview with Steve Tendon.\xa0 Steve has been a regular on the podcast in the past but took a break to\xa0 \xa0hone his ideas on hyper-productive knowledge work.\xa0 We discussed his new book\xa0Tame The Flow: Hyper-Productive Knowledge-Work Management\xa0published J Ross and how teams can raise their game to deliver results that not only raise the bar but jump over it\n\xa0\nCall to action!\nWe are in the middle of a re-read of John Kotter\u2019s classic\xa0\xa0on the Software Process and Measurement Blog.\xa0 Are you participating in the re-read? Please feel free to jump in and add your thoughts and comments!\nAfter we finish the current re-read will need to decide which book will be next.\xa0 We are building a list of the books that have had the most influence on readers of the blog and listeners to the podcast.\xa0 Can you answer the question?\nWhat are the two books that have most influenced you career (business, technical or philosophical)?\xa0 Send the titles to\xa0.\xa0\nFirst, we will compile a list and publish it on the blog.\xa0 Second, we will use the list to drive future \xa0\u201cRe-read\u201d Saturdays. Re-read Saturday is an exciting new feature that began on the Software Process and Measurement blog on November 8th. \xa0Feel free to choose you platform; send an email, leave a message on the blog, Facebook or just tweet the list (use hashtag #SPaMCAST)!\nShameless Ad for my book!\n\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \u201cThis book will prove that software projects should not be a tedious process, neither for you or your team.\u201d Support SPaMCAST by buying the book\xa0.\nAvailable in English and Chinese.