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SPaMCAST 319 includes three segments! The first segment is our essay,\xa0Why Are Requirements So Hard To Get Right?\xa0 Much of the problems with requirements boil down to people, and while people are not the only factor driving the quality of requirements, they are a critical factor.\xa0 Pay attention to how people are being deployed, provide support and instruction and make darn sure the right people are in the right place at the right time.\nThe second segment marks the debut of Jo Ann Sweeny\u2019s new column\xa0Explaining\xa0Change.\xa0 Jo Ann\u2019s first installment tackles the need for defining the impact you expect communication activities to make \u2013 knowledge, attitudes, action.\xa0 Visit Jo Ann\u2019s website at http://www.sweeneycomms.com/ and let her know what you think of her new column.\nThe third segment features a new entry of Gene Hughson\u2019s column: Form Follows Function.\xa0 In this installment, Gene talks about his blog entry,\xa0\xa0Gene points out that credibility is a precious commodity that, if squandered, is difficult to recover even when you are correct!\nCall to action!\nWe are in the middle of a re-read of John Kotter\u2019s classic\xa0\xa0of\xa0on the Software Process and Measurement Blog.\xa0 Are you participating in the re-read? Please feel free to jump in and add your thoughts and comments!\nAfter we finish the current re-read will need to decide which book will be next.\xa0 We are building a list of the books that have had the most influence on readers of the blog and listeners to the podcast.\xa0 Can you answer the question?\nWhat are the two books that have most influenced you career (business, technical or philosophical)?\xa0 Send the titles to\xa0.\xa0\nFirst, we will compile a list and publish it on the blog.\xa0 Second, we will use the list to drive future \xa0\u201cRe-read\u201d Saturdays. Re-read Saturday is an exciting new feature that began on the Software Process and Measurement blog on November 8th. \xa0Feel free to choose you platform; send an email, leave a message on the blog, Facebook or just tweet the list (use hashtag #SPaMCAST)!\nNext\nIn the next Software Process and Measurement Cast we will feature our interview with Alfonso Bucero.\xa0We discussed his book,\xa0Today Is A Good Day. Attitude is an important tool for a project manager, team member or executive.\xa0 In his book Alfonso provides a plan for honing your attitude.\nUpcoming Events\nDCG Webinars:\nDate: December 18th, 2014Time: 11:30am EST\nThe Software Process and Measurement Cast has a sponsor.\nAs many you know I do at least one webinar for the\xa0\xa0(ITMPI) every year. The ITMPI provides a great service to the IT profession. ITMPI\u2019s mission is to pull together the expertise and educational efforts of the world\u2019s leading IT thought leaders and to create a single online destination where IT practitioners and executives can meet all of their educational and professional development needs. The ITMPI offers a premium membership that gives members unlimited free access to 400 PDU accredited webinar recordings, and waives the PDU processing fees on all live and recorded webinars. The Software Process and Measurement Cast some support if you sign up\xa0. All the revenue our sponsorship generates goes for bandwidth, hosting and new cool equipment to create more and better content for you. Support the SPaMCAST and learn from the ITMPI.\nShameless Ad for my book!\n\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \u201cThis book will prove that software projects should not be a tedious process, neither for you or your team.\u201d Support SPaMCAST by buying the book\xa0.\nAvailable in English and Chinese.