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Welcome to the Software Process and Measurement Cast 263\n\nThe Software Process and Measurement Cast 263 our essay on Transactional Analysis. \xa0People are the heart of the interactions that drive every organization and team. Increasing the effectiveness of communication between people will directly translate to higher productivity. To improve communication you need to develop an understanding of psychology. Transactional analysis is one of the most useful psychological theories for IT professionals.\xa0\nThe Software Process and Measurement Cast has a sponsor . . .\nAs many you know I do at least one webinar for the IT Metrics and Productivtity Intstiute (ITMPI) every year. The ITMPI provides a great service to the IT profession. ITMPI's mission is to pull together the expertise and educational efforts of the world's leading IT thought leaders and to create a single online destination where IT practitioners and executives can meet all of their educational and professional development needs. THe ITMPI offers a premium membership that gives members unlimited free access to 400 PDU accredited webinar recordings, and waives the PDU processing fees on all live and recorded webinars. \xa0The Software Process and Measurement Cast recieves a fee if you sign up using the URL in the show notes. \xa0\nhttp://mbsy.co/fGdw \xa0All revenue our sponsors goes for bandwidth, hosting and new cool equipment to create more and better content for you! \xa0Support the SPaMCAST and learn from the ITMPI!\nTHe Software Process and Measurement Cast is a proud member of the Tech Podcast Network. \xa0If it is tech it is on the Tech Podcast Network. \xa0Check out the Software Process and Measurement and other great podcasts on the TPN! \xa0\nTPN: \xa0www.techpodcast.com\nDo you have a Facebook account? \xa0If you do please visit and like the Software Process and Measurement Cast page on Facebook. \xa0http://ow.ly/mWAgU\xa0\nThe Daily Process Thoughts is my project designed to deliver a quick daily idea, thought or simple smile to help you become a better change agent. Each day you will get piece of thought provoking text and a picture or hand drawn chart to illustrate the idea being presented. The goal is to deliver every day; rain or shine, in sickness or in health or for better or worse! Check it out at\xa0.\xa0\nShameless Ad for my book!\xa0\n\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing.\xa0We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or\xa0your team."\nNOW AVAILABLE IN CHINESE!\xa0\nHave you bought your copy?\nContact information for the Software Process and Measurement Cast\nEmail: \xa0spamcastinfo@gmail.comVoicemail: \xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \xa0http://bit.ly/16fBWVContact information for the Software Process and Measurement Cast\nOne more thing! \xa0Help support the SPaMCAST by reviewing and rating the Software Process and Measurement Cast on ITunes! It helps people find the cast.\xa0\nNext:\nThe Software Process and Measurement Cast 264 features my interview with Alexi Zheglov. \xa0We discussed lean, work-in-process limits and flow.