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Welcome to the Software Process and Measurement Cast 256\nThe Software Process and Measurement Cast 256 features my second interview with Kenny Rubin. \xa0We talked about Scrum as well as economic frameworks for applying agile. An incredible interview!\nKenny Rubin provides Scrum and agile training and coaching to help companies develop products in an effective and economically sensible way. A Certified Scrum Trainer, Kenny has trained over 20,000 people on agile and Scrum, Smalltalk development, managing object-oriented projects, and transition management. He has coached over 200 companies, ranging from start-ups to Fortune 10.\nKenny was the first Managing Director of the worldwide Scrum Alliance, a nonprofit organization focused on the successful adoption of Scrum. In addition to this book, Kenny is also the coauthor of the 1995 book Succeeding with Objects: Decision Frameworks for Project Management. He received his B.S. in Information and Computer Science from the Georgia Institute of Technology and his M.S. in Computer Science from Stanford University.\nKenny\u2019s background is rooted in the object-oriented technology community. He started as a Smalltalk developer on a NASA-funded project back in 1985 and developed the first blackboard expert system outside of LISP. In 1988 he was fortunate to join ParcPlace Systems, a start-up company formed as a Xerox PARC spin-off, whose charter was to bring object-oriented technology out of the research labs and release it to the world. As a Smalltalk development consultant with many different organizations in the late 1980s and throughout the 1990s, Kenny was an early adopter of agile practices. His first use of Scrum was in 2000 for developing bioinformatics software.\nIn the course of his career, Kenny has held many roles, including successful stints as a Scrum product owner, ScrumMaster, and member of development teams. In addition, he has held numerous executive management roles: CEO, COO, VP of Engineering, VP of Product Management, and VP of Professional Services. He has also overseen the development of five commercial software product suites, generating over $200M in aggregate revenue. In addition, he has been directly involved in raising over $150M in venture capital funding and assisted in taking two companies public on the NASDAQ.\nHis multifaceted background gives Kenny the ability to understand (and explain) Scrum and its implications equally well from multiple perspectives: from the development team to the executive board.\nContact Kenny:\nWebsite: http://innolution.com/Email: \xa0krubin@innolution.comTwitter: \xa0@krubinagile\n\n\nMeasurement Cast has a sponsor . . .\nAs many you know I do at least one webinar for the IT Metrics and Productivtity Intstiute (ITMPI) every year. The ITMPI provides a great service to the IT profession. ITMPI's mission is to pull together the expertise and educational efforts of the world's leading IT thought leaders and to create a single online destination where IT practitioners and executives can meet all of their educational and professional development needs. THe ITMPI offers a premium membership that gives members unlimited free access to 400 PDU accredited webinar recordings, and waives the PDU processing fees on all live and recorded webinars. \xa0The Software Process and Measurement Cast recieves a fee if you sign up using the URL in the show notes. \xa0\nhttp://mbsy.co/fGdw \xa0All revenue our sponsors goes for bandwidth, hosting and new cool equipment to create more and better content for you! \xa0Support the SPaMCAST and learn from the ITMPI!\nTHe Software Process and Measurement Cast is a proud member of the Tech Podcast Network. \xa0If it is tech it is on the Tech Podcast Network. \xa0Check out the Software Process and Measurement and other great podcasts on the TPN! \xa0\nTPN: \xa0www.techpodcast.com\nDo you have a Facebook account? \xa0If you do please visit and like the Software Process and Measurement Cast page on Facebook. \xa0http://ow.ly/mWAgU\xa0\nThe Daily Process Thoughts is my project designed to deliver a quick daily idea, thought or simple smile to help you become a better change agent. Each day you will get piece of thought provoking text and a picture or hand drawn chart to illustrate the idea being presented. The goal is to deliver every day; rain or shine, in sickness or in health or for better or worse! Check it out at\xa0.\xa0\nShameless Ad for my book!\xa0\n\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing.\xa0We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or\xa0your team."\nNOW AVAILABLE IN CHINESE!\xa0\nHave you bought your copy?\n\nIt is conference season!\nISMA8\nISMA Rio will be an opportunity for all members of the Software Measurement Community to meet in beautiful Rio de Janeiro, Brazil, in the week of September 30th, 2013. The eighth edition of the IFPUG International Software Measurement & Analysis Conference will be co-located with the 1st edition of the ISBSG IT Confidence Conference. That will bring together many international consultants, practitioners, and researchers from the Software Measurement arena. You can\u2019t afford to miss it! The New York Times has nominated Rio the #1 tourist destination in the world. See you in Rio!\nhttp://www.ifpug.org/?page_id=980\n\nAgile Phily - AgileTour 2013http://www.ifpug.org/?page_id=980Time: October 7, 2013 from 12:30pm to 4:30pmLocation: EbayEnterprise (previously known as GSI Commerce) in King of PrussiaStreet: First AvenueCity/Town: King of Prussiahttp://www.agilephilly.com/events/agiletour-2013\n\nAgileDC - Agile, it's not just for big complex projects anymore.Date: October 8, 2013\xa0http://agiledc.org/\n\nTestrek 2013October 28-30, 2013 to the Eaton Chelsea Downtown Toronto!http://www.qaitestrek.org/2013Toronto/\nAgile Practical Techniques WorkshopMonday, October 28, 2013: 8:30 AM - 4:30 PMFormat: Full-day Class\nAgile Practical Techniques Workshop helps developers, testers, business analysts, scrum masters and project managers to develop an understanding of Agile development techniques focusing on concepts such as test driven development that integrate testing into the Agile process. The workshop combines concepts from Agile (e.g. Scrum, xP and Test Driven Development) and Learning Organizations, providing participants with the tools to both participate on Agile projects and to develop and deploy related processes.\nLean Software Development WorkshopTuesday, October 29, 2013: 8:30 AM - 12:00 PMFormat: Half-day TutorialLean Software Development Workshop (e.g. Kanban, Flow and Kaizen) uses a lean-agile focus to help everyone involved in developing, enhancing and maintaining software employ the Principles of Lean to enhance the delivery of value-added work. This workshop is hands-on and \u201cthings\u201d will be thrown!\nPresentation: Agile Underperforming? Keys to Improving DeliveryWednesday, October 30, 2013: 9:45 AM - 10:45 AMJust because you have implemented Agile techniques does not mean you are performing to the level which your organization is capable. Is your implementation of Agile underperforming? Agile has been promoted as delivering higher customer satisfaction, better quality, faster time to market, increased productivity and \u2014 in some cases \u2014 to deliver world peace. The question is do you know and if you think you know, is your knowledge more than anecdotal? The only way to know truly is to measure.\nMeasurement is only the first step in finding issues and taking action. Measurement provides focus. Being aware of problems and not spending the time and effort to study performance is a waste. W. Edwards Deming admonished us to have \u201cconstancy of purpose.\u201d I would use the term \u201cattention-span\u201d in an attempt to make the same argument. Once we understand we have a problem, our next step is to take action and to perhaps make a difference in the value we deliver. Is your Agile underperforming? It doesn\u2019t matter if you\u2019re not going to fix it.\nContact information for the Software Process and Measurement Cast\nEmail: \xa0spamcastinfo@gmail.comVoicemail: \xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \xa0http://bit.ly/16fBWVContact information for the Software Process and Measurement Cast\nOne more thing! \xa0Help support the SPaMCAST by reviewing and rating the Software Process and Measurement Cast on ITunes! It helps people find the cast.\xa0\nNext:\nThe Software Process and Measurement Cast 257 we will features the essay Why Agile Implementations Fail. Agile implementations fail many times due to the same "anti-patterns" that can be avoided. \xa0Don't fail to listen!