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Welecome to the Software Process and Measurement Cast 234\nOver the past seven years at the end of every interview I have asked "what two issues would you fix and why" or some close variant of that question. \xa0In that question each of my interviewees has left thier own mark on how I think about software process and measurement. \xa0This week I am continuing with a walk down memory lane with three of the most popular segments from 2011\n\nI have also included an entry from the Daily Process Thoughts titled "Perception." \xa0\n\nA few months ago I arrived at a conference in Chicago a few hours early and spent the afternoon wandering around the downtown area. \xa0I love Chicago! \xa0There are always new things to see and do. \xa0Regardless of my mission, I always try to make time to see the Cloud Gate (the metal bean); rain or shine, hot or cold). \xa0Why? \xa0Cloud Gate reminds me that regardless of how I try to see things from different angles there are always different ways to see and experience the world around me.\nSeth Godin, the marketing guru, counsels us to have a bias toward action; to \xa0have the guts deliver our products, ideas and processes to market. The advice is sound because without delivering there is no possibility of feedback. Incorporating techniques such as diverse, cross functional teams, short development cycles, incremental deliveries and constant feedback loops into how you deliver process improvements will let you deliver and then gather feedback. In other words use techniques from agile and lean development to change how you improve your processes.\nDeliver and then stand under your own Cloud Gate and watch, listen and gather feedback from all of the possible perspectives then deliver again.\nThe Daily Process Thoughts is my project designed to deliver a quick daily idea, thought or simple smile to help you become a better change agent. Each day you will get piece of thought provoking text and a picture or hand drawn chart to illustrate the idea being presented. The goal is to deliver every day; rain or shine, in sickness or in health or for better or worse! Check it out at\xa0.\xa0\nShameless Ad for my book!\xa0\n\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing.\xa0We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or\xa0your team."\nNOW AVAILABLE IN CHINESE!\xa0\nHave you bought your copy?\nContact information for the Software Process and Measurement Cast\nEmail: \xa0spamcastinfo@gmail.comVoicemail: \xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \xa0http://bit.ly/16fBWV\nOne more thing! \xa0Help support the SPaMCAST by reviewing and rating the Software Process and Measurement Cast on ITunes! \xa0It helps people find the cast.\xa0\nNext:In the next SPaMCAST I will continue with the vacation format with excerpts from 2010.