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Welcome to the Software PRocess and Measurement Cast 199! \xa0\nSPaMCAST 199 features my essay I have titled "Brainstorming . . . Well Maybe\xa0Not." \xa0The essay presses the case against brainstorming and a technique that I\xa0think is better.\nIf you are interest in reviewing your favorate tool or book. \xa0Please contact me\xa0at spamcastinfo@gmail.com. \xa0I am looking for positive reviews and one major\xa0stipulation is that you can't work for the company that manufactures the tool,\xa0act as a primary re-seller of the tool being reviewed or in the case of a book .\xa0. . you can't be the author (that would be an interview).\nShameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We\xa0have received unsolicited reviews like the following: "This book will prove that\xa0software projects should not be a tedious process, neither for you or your\xa0team."\nNOW AVAILABLE IN CHINESE!\nHave you bought your copy?\n\nContact information for the Software Process and Measurement CastEmail: \xa0spamcastinfo@gmail.comVoicemail: \xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \xa0http://bit.ly/16fBWV\n\nUpcoming Conferecnes\nConference season is coming. \xa0I will be speaking at the following conferences\xa0and look forward to meeting up with all SPaMCAST listeners and contributors.\nAgileTrek, November 9th in Toronto\xa0http://www.qaiagiletrek.org/2012/agiletrek-at-a-glance/\nTesTrek, November 5 - 8 in Torontohttp://www.qaitestrek.org/2012Toronto/\nISMA 7, October 28 - 31 in Phoenix, AZhttp://www.ifpug.org/?page_id=252\n\nNext:\nIn the Software Process and Measurement Cast 200 I am proud to feature my\xa0interview with Ellen Gottesdiener and Mary Gorman. \xa0We discussed their new book,\xa0Discover to Deliver: Agile Product Planning and Analysis.