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Welcome to the Software Process and Measurement Cast 157!\nThe SPaMCAST 157 answers the question, "why measure?" The essay begins:I was recently asked the question that, by its sheer simplicity, stopped me in my tracks. It was "why measure?" I wandered through a number of high minded and academic reasons describing why you should measure. \xa0\n\nInterested in sponsoring the SPaMCAST?\nIf you are interested in being a sponsor please contact me at SPaMCASTinfo@gmail.com for a rate sheet or to discuss options.\nShameless Ad for my book!\xa0\nMastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team." Have you bought your copy?\nContact information for the Software Process and Measurement CastEmail: \xa0spamcastinfo@gmail.comVoicemail: \xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \xa0http://bit.ly/16fBWV\n\nNext!\nSPaMCAST 156 will feature an interview with Peter Taylor, the author of the The Lazy Project Manager: How to be twice as productive and still leave the office early. \xa0You will learn a TON!