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Welcome to the Software Process and Measurement Cast 147!\nThe Software Process and Measurement cast 147 is sponsored by LeanKit Kanban.\xa0\nThe essay in the SPaMCAST 147, which was edited as I flew to Zurich Switzerland, is titled Selfishness and Process Improvement. \xa0This essay suggests when marketing process changes to critical influencers you must understand the strategies they use to derive value from their career. The essay begins:\nSuccessful implementations of process improvement programs are always a reflection of a large number of tactical marketing engagements set within a larger, overarching communications or marketing program. \xa0 My experience is that Process improvement implementations generally hinge on the decisions of one or a small group of critical influencers. The Prisoner\u2019s Dilemma, a simple application of game theory can provide a framework for a proactive tactical marketing program that leverages the need of a practitioner to maximize the value of their participation in the process improvement implementation as a tool to support to their overall career goals.\nTHe SPaMCAST 146 is sponsored by LeanKit Kanban. LeanKit Kanban is a software tool for kanban that is as simple to use as physical kanban. If you put it up on a touchscreen in your team area, it practically IS physical kanban. But your boards are available from anywhere, and updated in real-time. A slew of colors, icons, and avatars take your visual signalling to the next level. And the system tracks the metrics for you, providing analytics on bottlenecks, lead time, work distribution, process efficiency, and variability - for a single board or a whole company. It's kanban for the Lean enterprise. \xa0\n\nSponsor!\nCheck out to sign up for an extended free trial of LeanKit Kanban. And don't forget to download the new \xa0LeanKit iPad application in the App Store.\xa0\nI ask all SPaMCAST listeners to visit and support our sponsor and thank them for helping defray the cost of providing the Software Process and Measurement Cast! \xa0\n\nShameless Ad for my book!\xa0\n co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team."\nHave you bought your copy? \xa0If you have please post a review!\n\nContact information for the Software Process and Measurement Cast\nEmail: \xa0spamcastinfo@gmail.comVoicemail: \xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \xa0http://bit.ly/16fBWV\nNext!\nSPaMCAST 148 features my interview with Mattias Skarin! \xa0We discussed all topics, Kanban! \xa0If you are interested in increased effectiveness and effiecency you will be interested in the conversation with Mattias.