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Welcome to the Software Process and Measurement Cast 106!\nSPaMCAST 106 features my interview with Larry Goldberg.\xa0 We discussed the book he co-authored, The Decision Model: A Business Logic Framework linking Business and Technology.\xa0 This was a wide ranging interview.\xa0 I am sure you will enjoy it!\nLarry Goldberg is Managing Partner of Knowledge Partners International, LLC (KPI),with over thirty years of experience in building technology based companies on three continents, and in which the focus was rules-based technologies and applications.Commercial applications in which he played a primary architectural role include such diverse domains as healthcare, supply chain, and property & casualty insurance.\nLarry is co-author of The Decision Model: A Business Logic Framework linking Business and Technology (Auerbach, 2009), a co-editor of The Business RuleRevolution: Running the Business the Right Way (HappyAbout.info 2007), on the editorial board of and is the Editorial Director of the BDM Bulletin, a monthly e-publication of the BPMInstitute.org.\nLarry joins Barbara von Halle, his business partner at KPI, in writing the monthly Business Decision Management column in and in (from October 2009). In addition Larry's writings can be read in industry publications such as , and . He may be heard, four times a year, as the track chair of the BDM Symposium at the Brainstorm conference, and at many conferences and industry events around the world. He and Barbara von Halle conduct a very popular series of training seminars on Business Decision Management and the Decision Model, both in person and on-line. Larry can be found at and looks forward to hearing from everyone with and interest in decision management, business rules, BDM,EDM, and BPM.\nNext!SPaMCAST 107 will feature the fifth installment of the Seven Deadly Sins of Measurement Programs essay.\xa0 In this installment we discuss lust.\xa0 The essay begins:\nThere is a famous adage that states that you get what you measure.\xa0 The point that is trying to be made is that if you focus on a specfic activity or process people will perform.\xa0 It is a human tendency to wish to please.\xa0 Unfortunately the tendency to please and a feed back loop can create an addiction or a fixation with a single metric or attribute.\xa0 Fixation is an extreme of behavior that can cause the addict to exclude what is really important. Fixating and chasing a single measure to exclusion of everything else is the sin of lust in the measurement world.\nSee you next week!