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The Software Process and Measurement Cast 798 features my interview with Steve Taplin of Sonatafy Technology. Steve and I discussed the nuances and benefits of nearshore software development. Steve also provided his thoughts on why building an uplifting culture both inside and outside the organization reaps powerful rewards for everyone it touches. Steve Taplin leads Sonatafy Technology as its CEO, bringing an entrepreneurial flair and inspirational leadership to the forefront of nearshore software development. His career is marked by a series of successful business scalings, showcasing his ability to tackle complex challenges within the tech industry. Steve's expertise spans across critical business domains, driving Sonatafy to excel in delivering top-tier software solutions. \xa0Contact Information: Re-read Saturday News This week we put a bow on our re-read of with a few final thoughts. This book has earned a place on my useful bookshelf. The quote from last week sums up my rationale for Re-read Saturday.\xa0 \u201cWe take action because of our relentless pursuit of improvement. That is what professionalism is all about.\u201d Next week we will begin our re-read of\xa0 by Cal Newport.\xa0 Buy a copy and get reading \u2013 .\xa0\xa0 \xa0 Week 1: \u2013 Week 2: \u2013 Week 3: \xa0 \u2013 \xa0 Week 4: \u2013 Week 5: \u2013 \xa0 Week 6: \u2013 \xa0 Week 7: \u2013 \xa0 Week 8: \u2013 \xa0 Week 9: \u2013 \xa0 Week 10: - \xa0\xa0 Week 11: - \xa0 Week 12: - \xa0\xa0\xa0\xa0 Week 13: s -\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 Next SPaMCAST\xa0 The SPaMCAST 799 will feature an essay on why all communication is not collaboration. Like all trendy words, we are confusing the meaning and in the process losing the value of the act. One final thought before next week, just because you allow time for Q&A, a talk at an All Hands Meeting is not collaboration even if you say it is.\xa0 We will also have a visit from Jon M Quigley and his Alpha and Omega of Product Development column. A little foreshadowing\u2026 SPaMCAST 800 will feature Johanna Rothman, Jeremy Willets, and me.