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Published: Sept. 13, 2019, 9 p.m.

Developers don\u2019t buy anything, but they make other people buy things. We try to, once again, build a theory of how developers drive IT spend. Also: hotel shampoo bottles, Scottish vikings, and Kiwi slang.

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Hey, Cot\xe9 got off his ass and finally reved back up his newsletter. People love it! Subscribe and tell all your friends to subscribe!

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Mood board:

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• Buying something different to try something new.
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• Australian bagels.
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• \u201cLet\u2019s start the QBR: we\u2019re gonna have hide my ass.\u201d
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• \u201cObviously if we don\u2019t sell ads we can do whatever the fuck we want.\u201d
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• More fools giving their software away for free
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• I have a lot of thoughts on How to Train Your Dragon
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• Hanging out with the Scots at The Hague
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• I do have a follow-up question, but not on the soap.
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• Some baroque, bespoke, monster piece of infrastructure.
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• Matt\u2019s little bit of glue.
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• How much simpler can you get than straight code?
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• General Container\u2019s army of yamlites.
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• Developer tools = vomit on the floor
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• Write in if you disagree.
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\n\nRelevant to your interests\n\n

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• Pivotal interviews from CF Summit EU:\n\n
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  • the multi-tenant problem in kubernetes.
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  • \u201cIn the future K8s will exist as an infrastructure API almost universally.\u201d
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  • \u201cDaimler takes a hybrid cloud approach, using Azure, AWS, IBM Cloud and Alibaba, as well as its own data centre in Stuttgart and a new one being built in Frankfurt.\u201d
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• Cornelia Davis on PaaS, kubernetes, and cloud native programming.
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• IBM brings Cloud Foundry and Red Hat OpenShift together\n\n
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  • \u201cour understanding is that IBM plans to turn this into a fully supported project that will give Cloud Foundry users the option to deploy their application right to OpenShift*,* while OpenShift customers will be able to offer their developers the Cloud Foundry experience.\u201d
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• COBOL turns 60: Why it will outlive us all
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• Why Red Hat sees Knative as the answer to Kubernetes orchestration
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• BigID announces $50M Series C investment as privacy takes center stage
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• Data Protection Services Firm Carbonite Considers a Sale
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• Recap of the \u201cfunding\u201d experiment\n\n
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  • \u201cyou have to admit, the fact that businesses will pay thousands of dollars for some SaaS software while ignoring the maintainers who write the actual open source code itself seems a bit unfair.\u201d
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  • Cot\xe9\u2019s hot-take: I mean. Yeah. People will pay $0 for what they want if you give them the chance.
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• Should open source software advertise?
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• Almost Everything About Goodreads Is Broken
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• Google Could Acquire Nutanix For $9 Billion To Further Its Cloud Ambitions\n\n
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  • This is a good example of I-banker think, namely, it doesn\u2019t actually talk about what Nutanix does or what kind of new opportunities Google and them would have together. Lots of fun charts though!
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• Everything Apple announced today, including the new iPhone 11, Apple TV+, Apple Watch, and more
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• It's Not Just You: Software Has Gotten Far More Expensive - check out their spreadsheet, with sparkle lines!
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• Uber stock price drops after missed Q2 expectations
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• Procella: unifying serving and analytical data at YouTube
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• Announcing Terraform Cloud
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• Mark Hurd, the co-CEO of Oracle, is taking a leave of absence, citing health reasons
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• IPO\u2019s\n\n
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  • The Datadog IPO: One Of The Best IPOs In Years
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  • WeWork considers IPO valuation of as low as $10 billion...
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  • Cloudflare Raises $525 Million in Above-Range IPO
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• New Rita McGrath book out, Seeing Around Corners.
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\n\nNonsense\n\n

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• Marriott, the world\u2019s largest hotel chain, just moved to eliminate 500 million small bottles.
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• Jack Ma's performance.
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• \u201c;; I'm using use-package and el-get and evil\u201d
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\n\nSponsors\n\n

This episode is sponsored by SolarWinds \xae and one of their APM tools: Loggly . To try it FREE for 14 days just go to https://loggly.com/sdt.

\n\nConferences, et. al.\n\n

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• Sep 25th - Something in London.
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• Sep 26th to 27th - DevOpsDays London - Cot\xe9 at the Pivotal table, come get free shit.
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• Oct 7th to 10th - SpringOne Platform, Oct 7th to 10th, Austin Texas - get $200 off registration before August 20th, and $200 more if you use the code S1P200_Cote. Come to the EMEA party if you\u2019re in EMEA.
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• Oct 9th to 10th - Cloud Expo Asia Singapore, Oct 9th and 10th
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• Nov 2nd - EmacsConf 2019
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• Nov 3rd to 7th - Gartner Symposium, Barcelona. Cot\xe9 has a \u20ac625 discount code if you ask him for it.
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• December - 2019, a city near you: The 2019 SpringOne Tours are posted: Toronto Dec 2nd and 3rd, S\xe3o Paulo Dec 11th and 12th.
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• December 12-13 2019 - Kubernetes Summit Sydney
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\n\nListener Feedback\n\n

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• Sent stickers to Blair from London
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• David from Waikanae, NZ sent us a note and say he really enjoys the podcast. Also, tells us \u201cfanny pack in NZ, its a whole different meaning!!!!!\u201d\n\n
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  • Does Matt Ray know what these mean: jandals, togs, pavlova, pineapple lumps, lollies
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\n\nSDT news & hype\n\n

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• Join us in Slack.
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• Send your postal address to stickers@softwaredefinedtalk.com and we will send you free laptop stickers!
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• Follow us on Twitter, Instagram or LinkedIn
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• Listen to the Software Defined Interviews Podcast. Check out the back catalog.
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• Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
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• Use the code SDT to get $20 off Cot\xe9\u2019s book, Digital WTF, so $5 total.
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\n\nRecommendations\n\n

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• Brandon: Land of Giants and Pivot. Related: Robert Scoble.
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• Matt: Wu-Tang: An American Saga and Mics and Men.\n\n
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  • Jim Plamondon: Microsoft Evangelist.
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• Cot\xe9: Trick Mirror.
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Outro: "Spottieottiedopalicious (Instrumental)."

Sponsored By:

• SolarWinds: This episode is sponsored by SolarWinds and one of their web APM tools: Loggly. It\u2019s scalable cloud-based log management that won\u2019t break the bank. Learn more or try it FREE for 14 days. Just go to http://loggly.com/sdt.