Episode 4: Should I build my personal brand?

Published: March 31, 2016, 7 p.m.

In episode 4, Jamison and Dave answer this question:

\n\n

I have heard a lot about \u201cmarketing myself\u201d and my \u201cpersonal brand\u201d. For example, some people say I should be writing a blog post every week or creating lots of YouTube content. They talk about being a \u201cthought leader\u201d. I love building stuff as an engineer, and obviously I want to have a great job, so how important is this stuff?