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Mali Phonpadith interviews Bob London of Chief Listening Officers.\n\nBob London, founder and CEO of Chief Listening Officers, helps companies develop marketing strategies that start with learning the customer\u2019s true perspective. Chief Listening Officers serves emerging to mid-size B2B technology and professional services firms across the software, SaaS, data, financial services and healthcare sectors. \n\nBob pioneered the Outsourced Chief Marketing Officer (CMO) concept in 2003 when he founded London, Ink, a B2B marketing consultancy. He has worked with, advised and mentored dozens of small- and mid-size companies on their marketing strategy and execution, serving as an interim or part-time CMO.\nBob also:\n\nIs Entrepreneur in Residence (EIR) at the University of Maryland\u2019s Dingman Center for Entrepreneurship, providing guidance to student entrepreneurs and a regular speaker and contributor at Dingman\u2019s entrepreneurship classes.\nServes as a global mentor and advisor to early-stage tech companies at 1776, an internationally renowned startup incubator headquartered in Washington, DC.\nIs a member of advisory board for The Marketing Alliance, the leading education and networking group for B2B technology marketing executives in the DC area.\nHas keynoted or spoken at the Mid-Atlantic Marketing Summit (4 times) and Potomac Tech Wire\u2019s \u201cFuture of Marketing\u201d Conference.\nHas delivered keynote talks at the Private Access Network Annual Meeting and WashingtonExec\u2019s Next Gen Event.\nHas been the featured speaker at Network Solutions\u2019 GrowSmartBiz Conference, the National Association of Federal Credit Union\u2019s Annual Conference (three times) and the nationwide Unintentional Entrepreneur series.\nPublishes the popular DriveTime Marketing video blog as well as Bobservations, a blog series that chronicles the often humorous intersection of business and life.\nBob\u2019s work and writing has been featured in or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today, Marketing News (the AMA\u2019s flagship magazine), The Washington Business Journal and SmartCEO DC magazine.\n\nBob is a 20+ year marketing veteran who has achieved rapid results with marketing budgets ranging from the $200 million network television launch of MCI Friends & Family to startups that have to make the most of their precious funding.\n\nBob also served as VP of Marketing for Digex, Incorporated, a national Web hosting and management firm that grew 100% annually during his tenure and went through not one but two IPOs. In addition, Bob was director of product marketing for Verisign, the leading web identity and security firm and Chief Marketing Officer of SingleShop, a venture-backed online shopping startup that burst along with the 2000 dotcom bubble.\n\nBob graduated from the University of Maryland College Park with a BS in Marketing and resides in Potomac, MD with his wife and two teenage sons.\n\nwww.chieflisteningofficers.com\n\nJoin our community:\n\nhttp://soarcommunitynetwork.com