228: Justin McLeod, Founder and CEO of Hinge

Published: Aug. 27, 2015, 7 a.m.

So Money\xa0singletons, this episode\u2019s for you.\xa0 If you\u2019re looking for love and you like technology\u2026our guest today is marrying the two with his new dating app called Hinge. You might have heard of it. I have to be honest, I\u2019m really behind the times when it comes to matchmaking apps. When I was dating years ago, there was Match.com and it was still a little weird to say you met your boyfriend or wife ONLINE. People would make up all sorts of lies\u2026and say \u201coh and we met at Barnes and Nobles or at a party\u2026when really, you met at\xa02am\xa0online in your pajamas courtesy of\xa0match.com.Now the online dating industry is an estimated 2 billion dollar market with popular matchmaking apps like Tinder, Coffee Meets Bagels, Bumble, The League\u2026and a relative new player in the field \u2013 Hinge. Our guest today is the founder and CEO of Hinge Justin Mcleod.Hinge is a relationship app that helps people meet through friends.\xa0 Unlike apps that show you random people in your area, Hinge shows only people in your social circles. Basically think of Hinge as a good friend who\u2019s trying to set you up with all of their single friends and over time, they start to prioritize matches based on your preferences and tastes.A graduate of Colgate University, Justin took a job in management consulting and then went on to attend Harvard Business School. He always has had a real passion for connecting people and decided to follow it years later when he founded Hinge in February 2011.\xa0 Shortly thereafter in February 2013, the app was launched and the rest is history.According to an article released this year, Hinge has made over 8 million matches by late October of last year and boasts 35,500 dates per week and 1,500 relationships happen due to the app. Hinge is currently live in dozens of cities including London, Toronto, Sydney and Mumbai.\xa0 Just last year the app\u2019s active user base grew 5x!